Monday, 9 June 2008

'Get on the move' campaign II (Always Pad)

This copywriting thing isn't as easy as I thought it was. At the point when you are thinking you have really cracked the brief then, the sledge hammer comes down on your creative and makes a nonsense of it! Lol! One just have to keep on learning and moving because it takes that extra squeeze to get the creative juice out sometimes. So go on baby, squeeze me! Lol!

It is on this note I would want to appreciate everyone who dropped a comment and suggestion on my last Always pad campaign. I noticed that most of the comments and suggestions were based on the suitablility of the graphics. As much as I am not a graphic person but an aspiring copywriter cum brand strategist, I try not to give a hint of the product from my graphics like we have in the mainstream ad concepts (I realise I still have to keep it simple). This is why most of my graphics don't really have a direct relationship with the product but such relationship exist at the inferential level. The copy explains that better...
'Your ON days shouldn't be your OFF days! Get on the MOVE with always' Just trying to play on the colours of the traffic light!

Well, based on popular demand, I have decided to work on my graphics and lets see how much this print ad can sell our product-always.

It is still the same campaign. Although, I have made some changes on my graphic concept but the copy might read differently but it means the same! So what's your take on this???












Your FLOW days
shouldn't be your SLOW days!



Get on the MOVE with













Always logo from P&G website

27 comments:

WENDY said...

hi kingsley,isn't that one of the things you hate about yourself ?
this copy is beautiful as usual but i really think the traffic light thing is mind blowing.
I have never seen an ad for sanitary towels where a womans picture + backside is not used (infact that is the norm) so to see a copy where this is not used is THRILLING.
I think you should try to work on that traffic light stuff so that it appeals.
I hope to have more people decamp to my party I LOVE THE TRAFFIC LIGHT

Kinshar said...

I am feeling her.

bumight said...

I love the traffic light ad. but both ads can run concurrently right?

Dammy said...

@Wendy: Hmmm...well I am getting to like my name but I still prefer my middle name, Dammy!
On the traffic light ad, I would look into it but, I would want to know what others think about the recent concept.
Thanks for stopping by

@Kinshar: I thought you would change the "her" to "you" ...LOL!
Thanks.

@Bumight: yes both ads can run concurrently! I appreciate your comment

Aphrodite said...

You are doing nice stuff here.
Love this!

(¯`·._.·[***Fresh&Fab***]·._.·´¯) said...

i dont know what im thinking right now, i dont know if i understood this post, lol

im a bit slow..maybe i will go and have another read, im a bit confused

Dammy said...

@Aprodite: And the queen of sex and love comes visiting! Lol! I am highly honoured your Majesty! Thanks for leaving the comfort of your exhalted throne to come visiting...I am humbled!

@Fresh&fab: Lol! It's alright. I guess you would have to read "Trying my hands on copywriting" to get a picture of what I am trying to do...
Thanks for stopping by!

Macadamia The Nut said...

If you notice, your core message is what every product says. I loved your idea, but why not think in a different tangent? Like say maybe focus on the Confidence factor instead of using words like 'flow'.. which kinda sound a little strange at first read.

It's just my silly perspective of course :D

Kin'shar said...

okay, I'm FEELING you...........lol

LG said...

hmm! d ad wit d traffic lights is creative, have dis been used for a different product?

*tanks for stopping by my blog,
i xpect more visits sha!!, lol!!

NigerianDramaQueen said...

Actually I prefer this to the traffic light! Keep it coming!!

princesa said...

Hey dammy, you definitely have it in you! Nice work.

Buttercup said...

i think i prefer the traffic light concept

OluwaDee said...

I like; your flow days sld nt b...

Even men get apprehensive bout marriage, it may just b @ a later age than d ladies.
We all want 2 love n b loved.

Av a lvli wk.

WeirdGurl said...

Happy father's day
http://weirdbabe.blogspot.com/

Sha said...

You'll go far!!

princesa said...

Dont u worry dude, we'll include all ye corpers,lol!
Just let us know when will be convenient for u guys.

Pink-satin said...

BLOGVILLE IDOL 08 is coming soon..please check my blog for more details

K.C. said...

I just had no idea that there was so much that goes into this side of marketing. You are getting into it and working hard! Good luck with it all! Kayce

K.C. said...

The comments you left for me have got to be some of the best yet. They were completely inspiring.

When life is looked at from that perspective, everything is different. But, really, that is what it is. That is what it is supposed to be. Somehow most people miss it.

Thank you so much... Kayce

corryna said...

Thank you so much for your comment on my blog. I painted on fabric and then quilted it. The leaves were cut from a hand dyed piece of fabric and then sewed to the background. The piece is almost finished now and will be on my blog. I hope you come by again to see how it is when it is finished.

And for your blog: I like the way you interpret marketing. You are very creative. Communication is art too! And I know it, because it is my profession. Keep up your good work and follow your creative path. And remember that the flow stops when you are wanting to flow it the most. Just lay back and don't worry. That is the best way...

Corryna

K.C. said...

To be so young and to have such insight is such a gift...

Your words are so inspiring for me. Thank you so much for taking such time to give me such inspiration. Really and truly, thank you...

Kayce

Jaycee said...

Honestly, I love the traffic light idea........I love the ON day/OFF day theory better than the FLOW/SLOW day analogy...the first is clearer.

Or are they on the same ad? If they are, then they make sense together...

Well, listen to the pros above...lolll.

K.C. said...

Thank you for your insight...

It is just such a surreal experience to lose someone that is such a vital part of your life. It is almost as if he wasn't really there. But, I KNOW that he was. Hearing the television going last night triggered the memories... just out of nowhere. Triggered the event...

It has been a long 17 years, but the healing is there... thank you for taking the time again... Kayce

Tairebabs said...

I actually prefer the traffic light ad to this one because of the product in mind - ALWAYS. I love the tag line for the product "Your FLOW days shouldn't be your SLOW days" but the picture would have worked better if you were advertising some kind of energy drink, vitamin drug or even a menstrual pain relieving medication, the idea being that it would keep you up and going...

Buttercup said...

hey! u've been tagged! check my blog for details!

Nogo said...

I love the traffic light thing!!! Did you use it in the end? Sorry I kind of came in the middle of the story... xoxo