This is going to be the last ad on this particular campaign. I would have to move to another brand and I would let you know what brand that would be soon.
I have decided to take a different dimension in designing an Ad concept for the 'use a condom campaign'. I want to assume that the Nigerian Government conducted a research which gave a startling revelation that form the basis of my consumer insight ( A statement which portrays the consumer in conflict and the brand in resolution)...' sexually active Nigerian men do not use a condom during sexual intercourse because they are apprehensive about the size of their genitals'... (Remember this is just an ASSUMPTION!!!).
Armed with this fact, I have to design an Ad concept that would identify with the fear and phobia of my consumers (A shadow brand would fit perfectly into the picture) as well as correct all misconceptions.
Not forgetting, I also have to take them through the experience! Hmmm...How do I crack this brief???
Well, I finally came up with this! Lets see what you have to say...
What's your size?
use a condom always...