Get on the move campaign III: Always Pad

This is the final ad in the 'Get on the move campaign' for the Always brand. It has been a very interesting ride, with all the brain storming sessions and all the beautiful comments to grace it. I must appreciate you all for your comments and suggestions.

On a lighter note, I am really thinking about this Blogville idol 2008 contest and I think I would love to join in the contest! I am not much of a good singer but I love to sing! I am going to do this for my love for music and I hope you guys would wish me luck!


I am really getting so weary about this Youth Service year and I can't wait for it to be over. The weather here in the North has been so unbearable and to the extreme. When it rains, it appears as if the heavens would crumble to the earth and when the sun comes up, you would wish the rain hasn't stopped! What a world of antithesis!


I am working on a post on Branding with emphasis on the Nigerian Banking Industry. I would be exploring their brand achetypes with a view to suggesting ways to building a stronger brand which can deliver on its brand promise as well as take customers through the brand experience. I should have this published next week.


In the mean time, I would appreciate your criticism, comments and suggestions on this ad!









A period
shouldn't end
your statement




Get on the move with













Always logo from P&G website

'Get on the move' campaign II (Always Pad)

This copywriting thing isn't as easy as I thought it was. At the point when you are thinking you have really cracked the brief then, the sledge hammer comes down on your creative and makes a nonsense of it! Lol! One just have to keep on learning and moving because it takes that extra squeeze to get the creative juice out sometimes. So go on baby, squeeze me! Lol!

It is on this note I would want to appreciate everyone who dropped a comment and suggestion on my last Always pad campaign. I noticed that most of the comments and suggestions were based on the suitablility of the graphics. As much as I am not a graphic person but an aspiring copywriter cum brand strategist, I try not to give a hint of the product from my graphics like we have in the mainstream ad concepts (I realise I still have to keep it simple). This is why most of my graphics don't really have a direct relationship with the product but such relationship exist at the inferential level. The copy explains that better...
'Your ON days shouldn't be your OFF days! Get on the MOVE with always' Just trying to play on the colours of the traffic light!

Well, based on popular demand, I have decided to work on my graphics and lets see how much this print ad can sell our product-always.

It is still the same campaign. Although, I have made some changes on my graphic concept but the copy might read differently but it means the same! So what's your take on this???












Your FLOW days
shouldn't be your SLOW days!



Get on the MOVE with













Always logo from P&G website