'Get on the move' campaign II (Always Pad)

This copywriting thing isn't as easy as I thought it was. At the point when you are thinking you have really cracked the brief then, the sledge hammer comes down on your creative and makes a nonsense of it! Lol! One just have to keep on learning and moving because it takes that extra squeeze to get the creative juice out sometimes. So go on baby, squeeze me! Lol!

It is on this note I would want to appreciate everyone who dropped a comment and suggestion on my last Always pad campaign. I noticed that most of the comments and suggestions were based on the suitablility of the graphics. As much as I am not a graphic person but an aspiring copywriter cum brand strategist, I try not to give a hint of the product from my graphics like we have in the mainstream ad concepts (I realise I still have to keep it simple). This is why most of my graphics don't really have a direct relationship with the product but such relationship exist at the inferential level. The copy explains that better...
'Your ON days shouldn't be your OFF days! Get on the MOVE with always' Just trying to play on the colours of the traffic light!

Well, based on popular demand, I have decided to work on my graphics and lets see how much this print ad can sell our product-always.

It is still the same campaign. Although, I have made some changes on my graphic concept but the copy might read differently but it means the same! So what's your take on this???












Your FLOW days
shouldn't be your SLOW days!



Get on the MOVE with













Always logo from P&G website

'Use a Condom' campaign III

This is going to be the last ad on this particular campaign. I would have to move to another brand and I would let you know what brand that would be soon.

I have decided to take a different dimension in designing an Ad concept for the 'use a condom campaign'. I want to assume that the Nigerian Government conducted a research which gave a startling revelation that form the basis of my consumer insight ( A statement which portrays the consumer in conflict and the brand in resolution)...' sexually active Nigerian men do not use a condom during sexual intercourse because they are apprehensive about the size of their genitals'... (Remember this is just an ASSUMPTION!!!).
Armed with this fact, I have to design an Ad concept that would identify with the fear and phobia of my consumers (A shadow brand would fit perfectly into the picture) as well as correct all misconceptions.

Not forgetting, I also have to take them through the experience! Hmmm...How do I crack this brief???

Well, I finally came up with this! Lets see what you have to say...









What's your size?


Condom
condones
any!


use a condom always...